Reliance ADAG has launched its own DTH service called BIG TV DTH Service on 19 August in Mumbai. This is the 5th DTH Service to be launched in India besides Dishtv, DD Direct+, Tatasky, and Sun Direct TV. Of the Five DTH that are existing right now, including the recently launched BIG TV, Four of them are pay and one of the DTH called DD Direct+ is Free services provided by Public Broadcaster Doordarshan.

BIG TV will be using MPEG 4 technology, thereby becoming the second DTH player to use it besides Kalanidhi Maran’s Sun Direct TV India Ltd. Even though Sun Direct has just launched in South India, it has become the fastest growing DTH network in India with over 1 millions subscribers in just 200 days.

BIG TV will be available with 100000 outlets across 6500 towns.

BIG TV will be using Measat 3 satellite and will be providing up to 200 TV Channels including 32 PPV channels and 10 audio channels in the beginning and will increase to 250 channels in coming months. BIG TV with the use of MPEG 4 technology will be able to accommodate more channels per transponder with digital quality than its rivals Dishtv and Tatasky who are using Mpeg 2 technology which can accommodate only 12 channels per Transponder. The new technology will be seen as a revolution against the growing number of channels and the demand from subscribers to add them.

Effects on other DTH:

With the Launch of BIG TV DTH services the other 2 leading DTH operators like Dishtv and Tatasky are surely going to revamp their pricing and packaging strategy in order to meet the competition with BIG TV. Dishtv already is providing STB Free and Tatasky is providing Free installation in South. Dishtv has presently fixed a monthly charges ranging from 100Rs  to 300Rs, apart from ADD On packages, whereas Tatasky is having packages ranging from 175Rs to 310Rs plus Add On packages. BIG TV has also fixed its monthly packages from 100Rs to 175/- Rs plus Add-on packages, so by this look definitely BIG TV is going to have lot of boom in market and Tatasky will have to surely cut down its monthly subscription rates hugely.

The Quality of Channels viewable on BIG TV is completely different and wonderful than to other DTH like Tatasky or Dishtv as BIG TV is using Mpeg 4 technology. Reliance is already knows for Quality service and affordable rates.

Also Reliance BIG TV has planned to launch more than 250 TV Channels in next few days and some of Channels are only available on BIG TV like Firangi, IBN Lokmat.

Price War and Offers:

BIG TV has started with different offers for North as well as South users. They have launched two offers for South with an offer at 1990/- Rs and 2190/- Rs, both these includes 12 months FREE subscription. In these offers we can get most of the regional channels along with few English Movie channels, Hindi channels, Sports channels, Kids channels. Apart from this Reliance is giving one regional pack FREE and 3 months of PPV Movies FREE.

The difference between 1990/- and 2190/- offer is that in 2190/- we can get ESPN, Star sports and Star Cricket free for 12 months, which is good deal considering that ESPN and Star Sports pack is being put at 40Rs per month and Star Cricket at 25Rs per month. The South Offer is available only in Tamil Nadu, Andhra Pradesh, Karnataka, Pondichery and Kerala.

For North Users there are different packs ranging from 2490/- to 4990/- depending on the channels choice from the subscribers in which they get 3 months free complimentary subscription. If a subscribers likes to watch maximum number of channels then he could enjoy it for 12 months Free by subscribing to Max pack of 4990/-. Max Pack comes with all 158 channels excluding south Indian pay channels. It also included all channels like Neo Sports, Neo Cricket and other Add-on pack.

Why BIG TV is best?

It is quite simple. It has the Latest technology, lot of package choosing option and what else it is costing very less compared to Other DTH. In BIG TV you have wide range of packages to choose and you can save at least 50Rs per month if you choose what you like to watch. And to add, it is going to launch its own 20 channels in future, so these channels will be first available on BIG TV DTH service. BIG TV presently has lot of channels which are missing on other DTH. Also BIG TV has the capacity to add more channels per transponder as it uses MPEG 4 technology and still give Digital Quality picture and Stereo quality Sound, and also it belongs to Ambani’s who are going to see that the DTH reaches almost all homes in India like they did with Reliance Mobile.

Reliance Big TV DTH launched in India, RCom (Reliance Communications)

Reliance BIG TV Ltd, a wholly owned subsidiary of Reliance Communications Ltd., announced Wednesday the launch of India the first subscription video on demand services DTH television BIG. BIG TV customers can watch 600 new films each year, virtually all aircraft converted into a screen 32, 24×7 fully with multiplex digital picture and sound experience.

BIG DTH television also launched 32 new movie channels including English, hindi and regional Movie Channels exclusively for major TV customers, in addition to movie channels already available on options.

“Superior call contained in customer segments and regions with the highest levels of customer service at current prices are the pillars of our strategy to become the largest entertainment service to homes in the first year of launch. Subscription Video the request to redefine Pay-Per-View market in the country by making the premium content affordable and accessible to a click of a button, “said Arun Kapoor, CEO – BIG DTH television. “The Home Entertainment market in India has a huge appetite for films, which was very badly so far. DTH television BIG will focus on this huge latent demand by offering 600 new films each year to all-digital picture and his experience. BIG DTH television is undoubtedly the best value proposition for entertainment services at home to the 120 million TV households Indian, “he added.

Features of Big DTH service : click here

Using the worlds most advanced MPEG-4 technology, a generation ahead of platform MPEG-2 used by other operators DTH, BIG DTH television offers more than 200 TV, film and audio channels, the most important DTH or any cable operator in the country. With unique strengths in telecommunications and entertainment integrated into the Reliance ADA Group, BIG DTH television brings together the best technology and the widest choice of content tailored popular in customer segments and regions.

“The launch of the BIG DTH television is among the largest retail deployment of a service of home entertainment in the world and larger than the mark of many launches FMCG and consumer durables brands in India,” said Sanjay Behl, Head of the group – Brand and marketing, Reliance Communications. “The BIG TV brand, marks the beginning of a new era of television households in India. BIG DTH television service transfer TV content control broadcaster’s customer hands, through a house in 32 films 24X7 multiplex , 10 digital quality music channels, the next generation of advanced technology easy to use “user guides and client plethora of pleasure functions.

BIG DTH television service is available at 1 Lakh retail outlets, including more than 240 Reliance World and 2000 Reliance Mobile stores, through 6500 cities in the country. The service will be available at 7622 outlets, including 122 brand Reliance outlets in Chandigarh, Punjab, Haryana, Himachal and J & K.

The country’s largest distribution and customer service infrastructure for entertainment services to homes built by BIG DTH television allows him to serve more than 5 million new customers every year. Customer service and support infrastructure includes an army of 5400 specially trained installers able to install more than 15000 connections per day and within 48-72 hours of each client.

Tracing ethics and philosophy of Reliance ADA Group at the time of its launch, BIG DTH television offers 100 channels more than any competing offer, has a retail presence of 2-3 times more than any other DTH operator and offers services to more than double the number of cities than any other DTH operator has not yet reached.

BIG entirely digital television Home Entertainment Services is available to R. 1490 whose 3-month free subscription.

Reliance Big DTH TV services

Mumbai: Anil Ambani-head arm Reliance Communications, Reliance BIG TV today announced the launch of its Direct to Home (DTH) in the country.

A wholly owned subsidiary of RComm, the company plans to offer 200 channels to its customers in the initial phase, a press release issued here.

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The service is available in more than one lakh outlets across 6500 cities in the country, the company said.

The company has established a call center to facilitate the deployment of services.

The centre is capable of processing more than 50000 calls per day and operate from two locations to enable rapid response to requests from consumers, the company said.

Reliance Big DTH TV website , Reliance Bluemagic DTH Network

Offcial Webstite of Reliance Big DTH tv in India : http://www.bigtv.co.in

You can register in this website.You can also order this tv from internet

Online Buy Order Big DTH TV :

http://www.bigtv.co.in/bigtv/html/order.html

Reliance BIG TV DTH, a wholly owned subsidiary of Reliance Communications, on Thursday announced the launch of a revolutionary feature, Picture-in-Picture (PIP) that would enable viewers to watch 12 TV channels at the same time on any TV set in the country.

The company also announced that it would add four new transponders to enhance its transponder capacity by 50 percent to 12 transponders on the MEASAT satellite system.

The new transponders would enable the company to add over 120 more TV channels in addition to the existing 200 channels, taking the total offerings to over 350 channels.

The company also announced the launch of an exclusive Bengali Movie channel for BIG TV DTH customers, which would feature new and popular Bengali movies round the year.

“The experience of serving 100 million Indian customers, technological expertise and nationwide presence in telecommunications along with the established presence in diverse entertainment verticals is the cutting edge deployed behind the BIG brand by Reliance ADA Group to bring the country’s biggest and the best Home Entertainment Service,” said Sanjay Behl, Group Head – Brand & Marketing, Reliance Communications.

“The BIG brand truly depicts the vision, thought-process, plans, scale and value synonymous with Reliance ADA Group,” he added. Read more…

Finally the news I was waiting for. Reliance Communications has just given all us hi-definition enthusiasts in India something to cheer about. Reliance Communication has just launched Big TV – their Direct To Home (DTH) service to compete with Dish TV and Tata Sky and a host of other smaller regional DTH services. In and by itself this would not have been very exciting news had it not been for the promise of launching HDTV by the end of the year!

Finally India will have its own broadcast high definition TV channels – something I have been waiting for a while! Reliance has finally done it and proven that they are indeed delivering incredible value to the customer with the latest technology – not a mean feat considering that none of the other DTH providers today have any plans for high definition broadcasts.

One of the main enablers for high definition broadcasts is the video and audio encoding format – Reliance Big TV plans to use MPEG-4. MPEG-4 is efficient across a variety of bit-rates ranging from a few kilobits per second to tens of megabits per second – making it ideally suited for high definition broadcasts. MPEG-4 supports MPEG-4 AVC/H.264 used by the x264 codec and MPEG-4 SP/ASP used by DivX and XviD.

Reliance plans to launch with about 200 channels and expand that to about 300-350 channels by Q1 2009. They also plan about 8-10 High Definition channels by year end. Big TV will also offer recording of programs to view later similar to TiVo functionality. Very exciting! Watch this space for more updates.

Resources:

• Official Big TV site
• Reliance Big TV launches in India
• Reliance to revolutionise DTH service with Big TV

Reliance BIG TV Ltd., a wholly owned subsidiary of Reliance Communications Ltd., today announced the launch of 32 exclusive Movie Channels including a dedicated Kannada Movie Channel. The company also launched India’s first Subscription Video on Demand service on BIG TV DTH using which BIG TV customers can watch 600 movies every year.

“BIG TV truly harnesses the convergence of technology, information and entertainment to deliver the largest bouquet of content, ever done in India. BIG TV Customers would have access to 32 exclusive movie channels over and above the currently available movie channels”, said Mr. Mahesh Prasad, President – Application Services Group, Reliance Communications. “South India is the fastest growing, fiercely competitive and most exciting market for BIG TV to be in. Regional Movie Channels including a dedicated Tamil Movie Channel, with fully Digital Picture and Sound experience, would be amongst the key differentiators to create an unmatched Home Entertainment Service in South Indian TV homes”, he added.

BIG TV DTH service is available at 1 Lakh retail outlets, including over 240 Reliance World and 2000 Reliance Mobile Stores, across 6500 towns in the country. BIG TV DTH Service would be available at 6552 outlets, including 18 Reliance World and 48 Reliance Stores, across 388 cities in Karnataka. Over 28885 outlets across 1614 South Indian towns would retail BIG TV’s Fully Digital Home Entertainment Service.

“Superior content appealing across customer segments and regions with highest levels of customer service at prevailing price points are the pillars of our strategy to become the largest Home Entertainment Service in first year of launch. Subscription Video-on-Demand would redefine Pay-per-View market in the country by making premium content affordable and accessible at click of a button”, said Mr. Arun Kapoor, CEO – BIG TV DTH. “The Home Entertainment market in India has a huge appetite for Movies, which has been hugely underserved till date. BIG TV DTH would address this huge latent demand by offering 600 new movies every year at fully Digital picture and sound experience. BIG TV DTH is undoubtedly the Best Value Proposition for Home Entertainment Service for the 120 Mn Indian TV households”, he added.

Using the Worlds Most advanced MPEG 4 technology, a generation ahead of MPEG 2 platform used by other DTH operators; BIG TV DTH offers over 200 TV, Cinema and Audio Channels, the largest by any DTH or Cable Operator in the country. With the unique strengths in the telecommunications and entertainment sectors embedded within the Reliance ADA Group, BIG TV DTH brings together the best class technology and the widest choice of popular content suited across customer segments and regions.

“The launch of BIG TV DTH is amongst the largest retail rollout of a Home Entertainment Service in the World and larger than the Brand rollouts of many FMCG and Consumer Durable Brands in India”, said Mr. Sanjay Behl, Group Head – Brand and Marketing, Reliance Communications. “The BIG TV brand marks the beginning of a new era of TV viewing in Indian homes. BIG TV DTH service shift of TV content control from broadcaster to customer hands, through an in-house 32 movies 24X7 multiplex, 10 digital quality music channels, next-generation technologically advanced “easy-to-use” user guides and plethora of customer delight features

The country’s largest distribution and customer service infrastructure for Home Entertainment Service built by BIG TV DTH enables it to serve over 5 million new customers every year. The customer service and support infrastructure comprises of an army of 5400 specially trained installers, capable of installing over 15,000 connections daily and within 48-72 hours of every customer order.

Tracing the ethos and philosophy of Reliance ADA Group, at the time of its launch, BIG TV DTH offers over 100 channels more than any competing offering, has a retail presence of 2-3 times more than any other DTH operator and offers services in more than double the number of cities / towns any DTH operator has still reached.

BIG TV’s Fully Digital Home Entertainment Service is available at Rs. 1490 including set of box, subscription is free and for RS. 500 free 12 months subscription. It includes 32 exclusive movie channels.