EW DELHI : DTH service providers are in talks with media planners and brands to sell space on their platform for advertising, reports Meenakshi Verma Ambwani.

To generate additional revenue through advertising, DTH players plan to sell space on the electronic programme guide and on interactive services like pay-per-view.

Several broadcasters are also toying with the idea of a separate feed for DTH platform with different set of advertisers paying a premium.

As per TAM’s analysis, DTH subscribers spend more time watching TV than analogue cable subscribers and also spend a significant time using the programme guide.

TAM attributed the trend to DTH offering larger number of channels and better picture quality over analogue cable. Says Tata Sky marketing head Vikram Mehra:

“We recently did a survey which found that our subscriber households spend about 34 minutes a day on the electronic guide and interactive services. We are in talks with advertisers for advertising on these services.”

Below is the list of Packages which one can choose while taking BigTV. It does not contain the Launch Offer Packages:

Starter Pack 100

Starter Pack 150

Starter Pack 175

Top-Up Package

English Movie – 25 Per month

Hindi Movie – 25 Per month

Kids Pack – 25 Per month

Elite Pack – 25 – Per month

News Pack – 25 Per month

Sports 1 Pack – 40 Rs. Per month

Sports 2 Pack – 40 Rs. per month

Reliance ADAG has launched its own DTH service called BIG TV DTH Service on 19 August in Mumbai. This is the 5th DTH Service to be launched in India besides Dishtv, DD Direct+, Tatasky, and Sun Direct TV. Of the Five DTH that are existing right now, including the recently launched BIG TV, Four of them are pay and one of the DTH called DD Direct+ is Free services provided by Public Broadcaster Doordarshan.

BIG TV will be using MPEG 4 technology, thereby becoming the second DTH player to use it besides Kalanidhi Maran’s Sun Direct TV India Ltd. Even though Sun Direct has just launched in South India, it has become the fastest growing DTH network in India with over 1 millions subscribers in just 200 days.

BIG TV will be available with 100000 outlets across 6500 towns.

BIG TV will be using Measat 3 satellite and will be providing up to 200 TV Channels including 32 PPV channels and 10 audio channels in the beginning and will increase to 250 channels in coming months. BIG TV with the use of MPEG 4 technology will be able to accommodate more channels per transponder with digital quality than its rivals Dishtv and Tatasky who are using Mpeg 2 technology which can accommodate only 12 channels per Transponder. The new technology will be seen as a revolution against the growing number of channels and the demand from subscribers to add them.

Effects on other DTH:

With the Launch of BIG TV DTH services the other 2 leading DTH operators like Dishtv and Tatasky are surely going to revamp their pricing and packaging strategy in order to meet the competition with BIG TV. Dishtv already is providing STB Free and Tatasky is providing Free installation in South. Dishtv has presently fixed a monthly charges ranging from 100Rs  to 300Rs, apart from ADD On packages, whereas Tatasky is having packages ranging from 175Rs to 310Rs plus Add On packages. BIG TV has also fixed its monthly packages from 100Rs to 175/- Rs plus Add-on packages, so by this look definitely BIG TV is going to have lot of boom in market and Tatasky will have to surely cut down its monthly subscription rates hugely.

The Quality of Channels viewable on BIG TV is completely different and wonderful than to other DTH like Tatasky or Dishtv as BIG TV is using Mpeg 4 technology. Reliance is already knows for Quality service and affordable rates.

Also Reliance BIG TV has planned to launch more than 250 TV Channels in next few days and some of Channels are only available on BIG TV like Firangi, IBN Lokmat.

Price War and Offers:

BIG TV has started with different offers for North as well as South users. They have launched two offers for South with an offer at 1990/- Rs and 2190/- Rs, both these includes 12 months FREE subscription. In these offers we can get most of the regional channels along with few English Movie channels, Hindi channels, Sports channels, Kids channels. Apart from this Reliance is giving one regional pack FREE and 3 months of PPV Movies FREE.

The difference between 1990/- and 2190/- offer is that in 2190/- we can get ESPN, Star sports and Star Cricket free for 12 months, which is good deal considering that ESPN and Star Sports pack is being put at 40Rs per month and Star Cricket at 25Rs per month. The South Offer is available only in Tamil Nadu, Andhra Pradesh, Karnataka, Pondichery and Kerala.

For North Users there are different packs ranging from 2490/- to 4990/- depending on the channels choice from the subscribers in which they get 3 months free complimentary subscription. If a subscribers likes to watch maximum number of channels then he could enjoy it for 12 months Free by subscribing to Max pack of 4990/-. Max Pack comes with all 158 channels excluding south Indian pay channels. It also included all channels like Neo Sports, Neo Cricket and other Add-on pack.

Why BIG TV is best?

It is quite simple. It has the Latest technology, lot of package choosing option and what else it is costing very less compared to Other DTH. In BIG TV you have wide range of packages to choose and you can save at least 50Rs per month if you choose what you like to watch. And to add, it is going to launch its own 20 channels in future, so these channels will be first available on BIG TV DTH service. BIG TV presently has lot of channels which are missing on other DTH. Also BIG TV has the capacity to add more channels per transponder as it uses MPEG 4 technology and still give Digital Quality picture and Stereo quality Sound, and also it belongs to Ambani’s who are going to see that the DTH reaches almost all homes in India like they did with Reliance Mobile.

Reliance Big TV DTH launched in India, RCom (Reliance Communications)

Reliance BIG TV Ltd, a wholly owned subsidiary of Reliance Communications Ltd., announced Wednesday the launch of India the first subscription video on demand services DTH television BIG. BIG TV customers can watch 600 new films each year, virtually all aircraft converted into a screen 32, 24×7 fully with multiplex digital picture and sound experience.

BIG DTH television also launched 32 new movie channels including English, hindi and regional Movie Channels exclusively for major TV customers, in addition to movie channels already available on options.

“Superior call contained in customer segments and regions with the highest levels of customer service at current prices are the pillars of our strategy to become the largest entertainment service to homes in the first year of launch. Subscription Video the request to redefine Pay-Per-View market in the country by making the premium content affordable and accessible to a click of a button, “said Arun Kapoor, CEO – BIG DTH television. “The Home Entertainment market in India has a huge appetite for films, which was very badly so far. DTH television BIG will focus on this huge latent demand by offering 600 new films each year to all-digital picture and his experience. BIG DTH television is undoubtedly the best value proposition for entertainment services at home to the 120 million TV households Indian, “he added.

Features of Big DTH service : click here

Using the worlds most advanced MPEG-4 technology, a generation ahead of platform MPEG-2 used by other operators DTH, BIG DTH television offers more than 200 TV, film and audio channels, the most important DTH or any cable operator in the country. With unique strengths in telecommunications and entertainment integrated into the Reliance ADA Group, BIG DTH television brings together the best technology and the widest choice of content tailored popular in customer segments and regions.

“The launch of the BIG DTH television is among the largest retail deployment of a service of home entertainment in the world and larger than the mark of many launches FMCG and consumer durables brands in India,” said Sanjay Behl, Head of the group – Brand and marketing, Reliance Communications. “The BIG TV brand, marks the beginning of a new era of television households in India. BIG DTH television service transfer TV content control broadcaster’s customer hands, through a house in 32 films 24X7 multiplex , 10 digital quality music channels, the next generation of advanced technology easy to use “user guides and client plethora of pleasure functions.

BIG DTH television service is available at 1 Lakh retail outlets, including more than 240 Reliance World and 2000 Reliance Mobile stores, through 6500 cities in the country. The service will be available at 7622 outlets, including 122 brand Reliance outlets in Chandigarh, Punjab, Haryana, Himachal and J & K.

The country’s largest distribution and customer service infrastructure for entertainment services to homes built by BIG DTH television allows him to serve more than 5 million new customers every year. Customer service and support infrastructure includes an army of 5400 specially trained installers able to install more than 15000 connections per day and within 48-72 hours of each client.

Tracing ethics and philosophy of Reliance ADA Group at the time of its launch, BIG DTH television offers 100 channels more than any competing offer, has a retail presence of 2-3 times more than any other DTH operator and offers services to more than double the number of cities than any other DTH operator has not yet reached.

BIG entirely digital television Home Entertainment Services is available to R. 1490 whose 3-month free subscription.

Reliance Big DTH TV services

Mumbai: Anil Ambani-head arm Reliance Communications, Reliance BIG TV today announced the launch of its Direct to Home (DTH) in the country.

A wholly owned subsidiary of RComm, the company plans to offer 200 channels to its customers in the initial phase, a press release issued here.

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The service is available in more than one lakh outlets across 6500 cities in the country, the company said.

The company has established a call center to facilitate the deployment of services.

The centre is capable of processing more than 50000 calls per day and operate from two locations to enable rapid response to requests from consumers, the company said.

Reliance Big DTH TV website , Reliance Bluemagic DTH Network

Offcial Webstite of Reliance Big DTH tv in India : http://www.bigtv.co.in

You can register in this website.You can also order this tv from internet

Online Buy Order Big DTH TV :

http://www.bigtv.co.in/bigtv/html/order.html